At a time when films are battling to stay relevant in a crowded media landscape, Focus Features wanted a way to engage their audiences outside of just their film release schedule. But how best to not only speak to their core fans who love the art & craft of film but also draw in the next generation of cinephiles? The answer: create a film-focused digital travelogue series.
Combining the insight that younger audiences index higher with travel and the fact that Focus’ films have been shot all over the world, we developed a series of hosted documentaries that travel the globe, exploring the role locations play in the studio’s classic and upcoming films.
We researched film titles to explore, then developed a full show bible, including episode breakdowns, scripting and a shooting style guide. We then mounted the productions with on-staff directors, editing and finishing all episodes in-house.
The series continued through quarantine, with our production team leading the way via COVID-safe, creative ways to capture our host’s conversations via Zoom while sending crews to safely capture on-location footage.
Clio Entertainment Awards 2021
Theatrical: Original Content - Creative Content
Reel Destinations Series Campaign
Silver
Theatrical: Partnerships Branded Content Video
Reel Destinations "Downton Abbey"
Bronze