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Focus Features
Promoting in-theatre films with a branded content travel series
services
01
THE CHALLENGE

At a time when films are battling to stay relevant in a crowded media landscape, Focus Features wanted a way to engage their audiences outside of just their film release schedule. But how best to not only speak to their core fans who love the art & craft of film but also draw in the next generation of cinephiles? The answer: create a film-focused digital travelogue series.

Reel Destinations Focus Features
02
OUR APPROACH

Combining the insight that younger audiences index higher with travel and the fact that Focus’ films have been shot all over the world, we developed a series of hosted documentaries that travel the globe, exploring the role locations play in the studio’s classic and upcoming films.

We researched film titles to explore, then developed a full show bible, including episode breakdowns, scripting and a shooting style guide. We then mounted the productions with on-staff directors, editing and finishing all episodes in-house.

The series continued through quarantine, with our production team leading the way via COVID-safe, creative ways to capture our host’s conversations via Zoom while sending crews to safely capture on-location footage.

03
EPISODES
Reel Destinations Focus Features
Reel Destinations
Episode 1 "Downton Abbey"
video
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Episode 2 "Love Letter to London"
video
Reel Destinations Episode 3
"Harriet"
Reel Destinations Focus Features
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Episode 4 "Emma"
04
PREMIERE STATS
video
05
BEHIND THE SCENES
video
06
Awards

Clio Entertainment Awards 2021

Theatrical: Original Content - Creative Content

Reel Destinations Series Campaign

Silver

Theatrical: Partnerships Branded Content Video

Reel Destinations "Downton Abbey"

Bronze