Ahhhh. Hear that? Mariah Carey is singing, holiday campaigns are ringing, and vacation OOO emails are beginning!

Another year’s gone, and we’ve got a lot to show for it. Here’s a look back on what we’ve accomplished, learned, and earned on the MOCEAN front.

JANUARY | New Work In MOCEAN

We kicked off the new year on a legendary note: ​​creating the trailer for Regina King’s Oscar-nominated directorial debut, One Night In Miami. The story follows a fictionalized night of revolutionary conversations between Malcolm X, Muhammad Ali, Jim Brown, and Sam Cooke.

FEBRUARY | Magic Is Electric

In conjunction with our partners at Disney Alliances and in collaboration with ILM, GM, Commonwealth, and Weber Shandwick, we seamlessly married the iconic brands of Disney and Chevy to launch the new 2022 All-Electric Chevy Bolt EUV. In two dozen magical spots (including a 90-second brand film), we welcomed visitors to Walt Disney World and brought some fun and optimism into the new future of sustainable vehicles.

The films tell the story of an epic road trip powered by imagination and the magic of Disney: showcasing the unique features of this debut electric SUV alongside memorable Walt Disney World characters and moments. 

With casting that reflected a wide demographic range across age, ethnicity, and family make-up, the suite of spots ran across national on-air, social, digital, and the Chevy website. The result was a cinematic and heartfelt campaign that captured the values of inclusivity fun, and innovation that both GM and Disney share.

MARCH | Getting Animated

In March, we flexed our animation skills, helping launch both family-friendly and adult-focused animation properties.

First, we worked with Hulu to help launch the second season of their uniquely hilarious show Solar Opposites. Filled with out-of-this-world antics, we helped tell the story of the whacky comedy in a launch trailer.

Then, we took viewers to the Italian Riviera with a trailer for Disney’s Luca: complete with a beautiful soundtrack, gorgeous visuals, and also… sea monsters.

In tandem, we worked with the team at Disney/Pixar to create key art for the upcoming smash hit.

APRIL | New Month, New Brand

Once April rolled around, the MOCEAN teams got together to launch an entirely new, Gen-Z focused brand: Wild Sage. Together with our partners at Bed Bath and Beyond, we wrote, produced, and finished a manifesto spot along with key art to define Bed Bath and Beyond as the premier destination for innovative, stylish finds.

We also concepted and launched the first-ever dedicated social channels for the newly-owned brand, and we will continue to market the brand via influencer campaigns and organic social moving forward.

MAY | Super Launches

May was a super month here at MOCEAN, where we introduced two new hits for Marvel Entertainment: M.O.D.O.K. and Wandavision, worked with Netflix to promote Sweet Tooth, and rounded it all out with a trailer for D.C.’s Justice Society: World War II.

JUNE | Going Galactic

To kick off summer, we launched… into space. In partnership with Virgin Galactic, the MOCEANFINISH teams went otherworldly with our post-production expertise. We helped bring together content and helped advise on the live broadcast of the momentous Virgin space outing.

JULY | MOCEAN On The World’s Biggest Stage

Though the 2020 games happened slightly later than expected, we were awed by seeing our work for the Tokyo Olympics brand launch IRL. The MOCEAN teams designed and concepted the brand identity of the triumphant return of the Olympics with our partners at NBC.

AUGUST | Summer of [Modern] Love

To close out the summer, our teams helped audiences feel the love using a cheeky track and uplifting copy to tie together 8 separate, true love stories. The much-buzzed-about series returned on August 13th.

SEPTEMBER | We Choose You

For the 25th anniversary of Pokemon, we worked with the teams at Pokemon Company International to create 5 new shorts featuring the ever-beloved characters.

OCTOBER | Paranormal Promotion

In October, we helped Discovery+ bring in the delights and frights of the season by reimagining the look of their fourth installment of the month-long programming special: Ghostober.

Pulling campy inspiration from horror comics and pulp novels, we established Discovery+ as the home for all things spooky. Spanning from family-friendly to downright frightening, we built a design package, a brand voice, key art, spots, and digital executions that took each property beyond… the beyond.

NOVEMBER | Anya Taylor Joy

Produced and directed by the MOCEAN team, Anya Taylor’s performance of “Downtown” (for the film Last Night in Soho) was a music video smash. The video racked up over 3.5 million organic views for this novel film marketing strategy.

DECEMBER | Gaming FTW

In December, we teamed up with Netflix and Paramount+ to launch two new epic series adaptations of legendary gaming properties.

First, we joined forces with Paramount+ to promote Halo, the new original show based on the best-selling video game. In a multiplayer effort featuring our strategy, creative, and finishing teams, we helped bring Master Chief to live-action life with this teaser.

Then, we got together with Riot Games and Netflix to promote Arcane: a new series based on the background stories of the characters from League of Legends. Diving into the original game’s lore, we produced event trailers and teasers that helped make the world of Runeterra an on-screen reality.

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